Factors affecting small business growth at Dagoretti market in Kiambu County
Keywords:
business growth, business operation, lack of knowledge, low earnings, market competitionAbstract
It has been observed that small businesses play an important role to both citizens and government of
Kenya. The purpose of this study was to identify factors affecting small businesses growth at Dagoretti
Market in Kiambu County. The specific objectives of the study were to find out whether population,
competition, managerial skills and income level affect small business growth at Dagoretti Market in
Kiambu County. The target population for this study was 174 small businesses registered at Kikuyu,
Sub-county of Kiambu County. Stratified sampling technique was employed in the selection of the
respondents for this study and a total of 120 participants were identified. This study adopted a
descriptive research design. Primary data was collected from the study respondents using
questionnaires which were self-administered. Statistical analysis including correlation, ANOVA, and
multivariate regression analysis were run. The study provided evidence that managerial skills
(p=0.000), (p=0.000), income level (p=0.000), and population size (p=0.000), affect small businesses
growth at Dagoretti Market. The study recommends the owners/managers of small businesses at
Dagoretti Market to equip themselves with enough knowledge by participating in seminars, training or
workshops relating to business operation which may be organized by government or other private
institutions
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