An assessment of strategies used on resources mobilization: A case of the Université Chrétienne Bilingue Du Congo (UCBC)
Keywords:
Resource Mobilization, Local Fundraising, Community Participation, Management Practices, Marketing StrategiesAbstract
Many people in institutions or organizations have excellent visions and initiatives but most of
them don’t see their visions come true because of either lack of resources or mismanagement of
the mobilized resources. This study focuses on an assessment of strategies used on resources
mobilization in the Université Chrétienne Bilingue du Congo (UCBC). In particular, the study
sought to find out whether community participation, local fundraising, management practices
and marketing strategies affect resource mobilization at UCBC. The study adopted a quantitative
approach targeting a population of 509 subjects. Stratified and purposive sampling techniques
were used to get a sample size of 95 subjects. Data was collected using structured questionnaire
with Likert scale measurement. The collected data was analyzed using confirmatory factor
analysis method. The results found out that management practices (p-value 0.0018), marketing
strategies (p-value 0.0430), local fundraising (p-value 0.0849) and community participation (pvalue 0.0019) were positive and significantly related to resource mobilization. The study recommends that UCBC considers the significant variables as they affect resource mobilization performance.
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