Perceived value proposition and health microinsurance uptake by the informal sector workers in Kenya

Abstract

The purpose of this paper is to analyse the relationship between perceived value proposition and health microinsurance uptake by the informal sector workers in Kenya. Health microinsurance plays a key role in boosting the long-term growth potential of an economy. In Kenya, the right to health is a fundamental human right guaranteed in its constitution. Overall results indicated that that perceived value proposition had significant (P-value 0.00) interaction with health microinsurance uptake. The study also found 13.7% interaction effect between perceived value proposition and uptake of health micro insurance. This study therefore, provides understanding to the industry players for the need to innovate and strategize on what alternatives may increase health microinsurance uptake and sustainability of renewals. It therefore contributes to the understanding of the industry players in developing marketing strategies that recognize the sector characteristics in terms of structure, size, age and ownership as factor that impact on the uptake of HMI.