Standard Operating Routines and Operational Performance of Healthcare Entrepreneurship in Kenya
Keywords:
Franchising, Franchising, Standard Operating Routines, Operational Performance, Healthcare EntrepreneursAbstract
Franchising is increasingly being adopted in Kenya across several, yet limited research has been given to them including healthcare franchising despite their potential to improve service access and quality. This study examined the influence of Standard Operating Routines (SORs) in franchise management, on the operational performance of healthcare entrepreneurship in Kenya. The study was anchored on the Agency and Relational View Theories, while adopting sequential mixed methods design aimed at providing rich and comprehensive information on the subject. The target population comprised of 11,150 health entrepreneurs with stratified random sampling applied to select a sample size of 386. Quantitative data was collected through structured questions, while qualitative data was collected through interview guide. Data collected was analyzed through descriptive and inferential analysis and content analysis using SPSS and NVIVO. Results revealed a strong positive relationship between standard operating routines and operational performance (r = 0.801, p < 0.01) with regression analysis indicating that SORs explained 64.2% of the variance in performance (R² = 0.642), with significant contributions from standard turnaround times, quality management procedures, material procurement processes, and patient care protocols. These constructs of standard operating procedures enhanced efficiency, minimized operational errors, standardized service delivery, and strengthened patient satisfaction.
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