Influence of Human Capability on the Sustainability of Consumer Electronics Retail Firms in Kenya

Abstract

The purpose of the study was to determine influence of human capability on the sustainability of consumer electronics retail firms in Kenya. The study sought to examine the extent to which human capability influences the sustainability of consumer electronics retail firms in Kenya. To achieve this objective, the study was guided by three theories namely the Resource Based View Theory, the Sustainability Theory and the Organizational capability Theory. The study adopted a positivism research philosophy utilizing mixed method design with both cross-sectional quantitative and qualitative research approaches. Using Slovin's formula, a sample size of 207 respondents was determined from a target population of 431 consumer electronics retail firms in Kenya. Stratified sampling was done so that the responses' representation was proper across the country. Of the total administered questionnaires,200 (96.6%) response rate was obtained. The analysis was conducted using SPSS Version 25.0; and expressed in form of frequencies, percentages and narratives and presented in tables.  Both descriptive and inferential statistics were used. The findings of the study revealed a positive and significant relationship between human capability and sustainability, with a mean rating of 4.08 and standard deviation of 1.16 in regards to its descriptive statistics results. For inferential statistics, the result depicted; r (200) = .962, p < .05. Results of the multiple linear regression analysis revealed that human capability significantly predicted sustainability, R2 = .972, F (200) = 6929.76, p < .05; β =. 986, p < .05. Consequently, the null hypothesis that human capability has no significance influence on the sustainability of consumer electronic retail firms in Kenya was rejected.