Influence of age diversity on organizational performance: A case study of AAR group
Keywords:
age diversity, insurance group, organizational performanceAbstract
The purpose of the study was to determine the influence of age diversity on organizational performance
a case study of AAR group. The study adopted a descriptive research design as it permitted the
researcher to describe the influence of organizational performance and age diversity. The population
for this study comprised of 90 employees of an insurance company in Nairobi. The study found that the
respondents were age diverse, aged between 20 and 55 years. The study also established that the
majority of the respondents were males. The study found that the Pearson correlation co-efficient value
for age diversity and organizational performance was a significant and positive though weak at value;
r =0 .041, p <0.05. The variables under investigation meet the Cronbach’s threshold since the
coefficients were above 0.7 as follows creativity and innovation 0.826, decision making 0.765,
perception of quality 0.745, intra organization communication 0.815 and organizational performance
0.812. The study concluded that, age diversity is a very crucial resource for firms that intend to have
sustainable workforce. It recommends that managers should perceive age diversity as a source of
competitive advantage within the firm. They should embrace age diversity for the potential influence
that it has for creativity and innovativeness in the firm.
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Copyright (c) 2021 James Mark Ngari Karimi1 and Enid Busolo2 Karimi1 and Busolo2
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