Representation of disability in media: A study of abled differently program

Abstract

This study sought to examine the representations of disability in the media focussing on the Kenya
national broadcaster, the Kenya Broadcasting Corporation Television (KBC TV). Specifically, the
study investigates how KBC TV’s premier program ‘Abled Differently’ is representing People with
Disabilities (PWD). The study utilized mixed methods research design with the study population being
‘Abled Differently’ program, as well as stakeholders in the disability movement. Non-probability
purposive sampling was used to select 26 episodes of ‘Abled Differently’, and a purposive sample of 10
key informants drawn from the production team of the program and stakeholders in the disability
movement in Kenya. Quantitative data was collected using a content analysis tool and analysed using
descriptive statistics. Qualitative data was obtained using interview guides and analysed thematically.
Findings indicate that ‘Abled Differently’ program utilizes code-switching, sign language and subtitles
which enables comprehension of program content, as well as guaranteeing a wider reach of the
program. However, there is need for an increased critical angle towards framing stories on PWDs,
with a potential of challenging myths about PWDs. The study concludes that the ‘Abled Differently’
program was KBC-TV’s own production, following an original concept, which affords it flexibility in
determining the content to feature regarding PWDs. The program provides a big shift from the
stereotypical portrayal of PWDs in the media and this can potentially promote more inclusive and
tolerant societies. The study recommends that more stakeholders in the production of the program be
engaged to give the program a diverse outlook on PWDs issues as well as more varied and critical
content.