Influence of logical-incremental strategy implementation style on performance of commercial state corporations in Kenya

https://doi.org/10.59952/tuj.v4i2.146

Authors

  • Vincent I Ngundi United States International University - Africa
  • Damary Sikalieh

Abstract

This research study sought to determine how the logical-incremental strategy implementation style, and
each of its three constructs (goal clarity, employee commitment and continuous steady improvements),
influenced the performance of commercial state corporations in Kenya. This research study employed
the positivism research philosophy and a descriptive research design. The multistage sampling method
(homogenous purposive sampling, stratified random sampling and simple random sampling) was
applied to draw 327 middle-level managers from the target population. Using linear regression
analysis, this research study established that the logical-incremental strategy implementation style
positively and significantly influenced the performance of commercial state corporations in Kenya.
Further, this research study found that goal clarity, employee commitment and continuous steady
improvements positively and significantly influenced the financial performance of commercial state
corporations in Kenya (p < 0.05). In addition, the present study established that goal clarity and
continuous steady improvements had a positive and significant influence on the customer satisfaction
of commercial state corporations in Kenya (p < 0.05), but employee commitment had no statistically
significant influence on customer satisfaction (p > 0.05). This study concludes that adoption of the
logical-incremental strategy implementation style enhances the performance of commercial state
corporations in Kenya, and therefore, recommends that in order to achieve enhanced performance, the
management of commercial state corporations should ensure that strategic objectives are clear, that
employees are committed, and that the organization continuously improves its processes and
procedures in order to enhance organizational effectiveness.

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Published

2023-03-24

How to Cite

Ngundi, V. I., & Sikalieh, D. (2023). Influence of logical-incremental strategy implementation style on performance of commercial state corporations in Kenya. The University Journal, 4(2), XX-XX. https://doi.org/10.59952/tuj.v4i2.146